Monday, February 24, 2020

Marketing Campaign for Ocean Spray Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing Campaign for Ocean Spray - Essay Example This mechanism which was coined by Crown Holdings Inc, had reduced the effort which was required to pen the jar. The appearance of the new lid is somewhat similar to the normal twist lid. The survey conducted found that Orbit lid was much easier to open than a normal jar out of the 100 respondent 85 of them considered it to be ‘much easier’ (Packaging World, 2012). therefore this was proved that the open lid would satisfy the customers and would provide an easy way to access he bottles. According to an article, the market has opened wide for easy open cans. With several new and modified new styles, companies are providing the customers with more convenient choices of their meals. As per the can manufacturer institute, the can shipped for human food consumption has exceeded about 25billion per year. Recent survey has revealed that in US more than 70% of the consumers eat few meals which are on the run each week (Wiemer, 2005). Recommendation Based on the innovation and th e rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at the mid age level and the survey was also conducted on the women who belong to the age group of 40 plus. Therefore running advertisements would help them to know about the new re-launch of the product... Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at the mid age level and the survey was also conducted on the women who belong to the age group of 40 plus. Therefore running advertisements would help them to know about the new re-launch of the product with an easy open lid allowing them to easily open the jar. In addition to the advertisements, hoarding and bill boards will add on to the promotional activity. A big banner, situated in the peak are a would allow consumers to look at it and know about its re launch. The exhibition is also a big platform to re launch the product. There are thousands of people visiting the exhibition, thus making the avenue attractive would provide success for its target people.

Saturday, February 8, 2020

Customer Service Assignment Example | Topics and Well Written Essays - 6250 words

Customer Service - Assignment Example According to the discussion the Sales Manager at Kangaroo must consider all the above criteria before implementing the customer service. To Understand these attributes, the sales manager must have an informal network with the employees and understand their needs and wants. On doing this, an excellent internal customer service will develop. This would help the sales manager in understanding the problems of employees and develop a system to foresee the events to be strategized in discussion with employees. Some examples include: The sales manager might plan a campaign like â€Å"The Best Customer Award† or any other special incentive or contests and foresee its financial implications after delegating the work to his employees.This paper declares that the Technical Customer is interested in a factual, detailed explanation for the product and is on the alert for any inaccuracies or hesitations in describing the product. The Silent Customer will not talk, but does think. Lack of re sponse may give the salesperson the impression that the customer is indifferent, but is listening carefully. The Timid Customer is ill at ease, inhibited, and sensitive. Sometimes the customer is shopping in a higher price range than the customer has been accustomed to, and may be unsure of own judgment. Luxury is the main focus here.  This customer respects brevity. The Decisive Customer knows what he/she wants, is confident that what he/she wants is right, and will not tolerate another opinion.... To Understand these attributes, the sales manager must have an informal network with the employees and understand their needs and wants. On doing this, an excellent internal customer service will develop. This would help the sales manager in understanding the problems of employees and develop a system to foresee the events to be strategized in discussion with employees. Some examples include: The sales manager might plan a campaign like "The Best Customer Award" or any other special incentive or contests and foresee its financial implications after delegating the work to his employees. By having a good network and relation with employees and having an internal customer service will surely help the sales manager make critical decisions and it will be supported by employees and Top management. By having this decision making power, the sales manager could easily achieve the objective of "Delight the customer". Question 2 (70 Marks) You are at a conference of hotel managers and find yourself in conversation with Helen (who is the manger of the best five-star hotel in town) and Damian (who manages the local backpackers hostel). Both managers state that: their year-to-date profits are well in excess of target their customers expect 'excellent levels of service customer satisfaction research show that they are both exceeding these expectations. (a) Briefly describe what you perceive to be the customer characteristics that separate Helen's market segment from Damien's market segment. (100 WORDS) (10 MARKS) Helen's Market Characteristics The Technical Customer is interested in a factual, detailed explanation for the product and is on the alert for any inaccuracies or hesitations in describing the product. The Silent Customer will